A free content strategist résumé example, including what it retired
One complete content strategist résumé, written out in full in three dated roles. The person is invented. The reading and the score come from the product itself.
— publishing more is easy. deciding what to delete is the job.
Content strategy is mostly the work of deciding what should not exist, and that is unusually hard to put on a page. This example is written out in full so you can read one attempt, then put through the tools here so you can see what a parser takes from it. The candidate is invented.
The example, in full
An invented person. Not a real document, and not yours.
Wilhelmina Osei-Ravensdale
Content Strategist
Amsterdam, Netherlands · [email protected] · +31 20 555 0198
Summary
Content strategist with eight years in software and health services, working on content models, governance and audits that decide what an organisation publishes, what it retires and who owns each page afterwards.
Experience
Content Strategist · Duinvaart Health, Amsterdam · 2021 to present
- Audited 1 400 pages across 5 teams, retired 600 of them, and cut support contacts about the affected services by 19% within 2 quarters.
- Built the content model and governance rules that 5 teams and 30 contributors now follow, and reduced duplicate pages from 900 to 120.
- Raised organic entries to the help centre from 40 000 to 96 000 a month over 3 years by rewriting the 200 most-read pages.
- Ran 18 usability sessions with 54 participants and rewrote 30 pages on the evidence, which lifted task completion from 62% to 84%.
- Trained 30 contributors across 5 teams on plain Dutch and the new content model, and 26 of them published without editorial review afterwards.
Senior Content Designer · Kaaigracht Software, Rotterdam · 2017 to 2021
- Rewrote 300 interface strings across 4 products and reduced failed sign-ups by 27%, which returned 1 800 completed registrations a month.
- Created the style guide that 4 product teams adopted, and cut the review queue from 90 open items to 12 within 6 months.
- Designed the error message library of 240 entries that 3 engineering teams call directly, and support tickets about payment errors fell by 33%.
- Mapped 12 customer journeys across 2 products and retired 40 pages that nobody had opened in 18 months of recorded analytics.
- Delivered 9 releases of the help centre in 2 years and held every publication date without adding a single reviewer to the team.
Content Designer · Kaaigracht Software, Rotterdam · 2015 to 2017
- Wrote 600 help articles a year for 2 products and held the reader satisfaction score above 80% across every quarter of both years.
- Rebuilt the navigation of a help centre with 900 pages and reduced the average clicks to an answer from 5 to 2.
- Collected 4 000 pieces of reader feedback over 2 years and rewrote the 60 pages that drew the most complaints from paying customers.
- Documented 80 product terms in a shared glossary, and 3 writing teams and 20 engineers still use those terms in every release.
- Reviewed 1 200 pages against the accessibility standard and corrected 340 of them, which removed every outstanding finding before the annual external audit.
Education
MA Information Studies · Ijmeer University, Amsterdam · 2013 to 2015
Skills
content audits, content models, information architecture, content design, governance, plain language, search research, analytics, workshop facilitation, style guides
Languages
Dutch · native · English · C2 · French · B1
The retirement line leads
Fourteen hundred pages audited, six hundred retired, support contacts down 19%. Deleting more than a third of a help centre is a decision somebody had to defend, and the support figure is the defence. It is the most persuasive thing on the page.
Organic entries to the help centre rising from 40 000 to 96 000 a month sits beside it, and the two together answer the obvious objection. Fewer pages and more arrivals is the whole argument for content strategy in two lines.
Governance is what outlasts you
A content model and governance rules followed by five teams and thirty contributors, with duplicate pages down from 900 to 120. A style guide adopted by four product teams, which cut the review queue from 90 open items to 12. Thirty contributors trained on plain language and the new model, twenty-six of whom then published without editorial review. Each of those is a system rather than a deliverable, and systems are what a head of content is hiring for.
The research line keeps the page honest: eighteen usability sessions on content with fifty-four participants. Strategy that was tested with people is a different claim from strategy that was asserted in a deck.
Skills for a content strategist résumé, grouped
Wilhelmina's skills group into structure, words and practice. Structure: content audits, content models, information architecture, governance. Words: content design, plain language, style guides. Evidence and people: search research, analytics, workshop facilitation. A head of content reads governance as the line that proves the work lasts after you leave.
Marketing content roles add channels and editorial calendars as a group of their own. Name and order the groups yourself in the free résumé builder, or keep one list.
From content designer to content strategist
A content designer's résumé proves pages improved: journeys rewritten, tasks completed faster, support calls reduced. The Kaaigracht roles show that. A senior content designer adds patterns others reuse.
A strategist adds structure and governance: content retired, models adopted, a style guide teams follow. The retirement line leads, because removing content is the hardest thing to get agreed. The case studies guide helps show the work.
How it reads and scores
The import review reads 3 roles, 1 degree, 3 languages and 10 skills before anything reaches the editor. The ATS checker scored it 99 out of 100, re-measured on 25 September 2026, with readable volume 2 points short: 100 × 30% for parseability, 100 × 30% for completeness and 98 × 40% for content. The writing check scored it 95, which is 91 of the 96 points that applied here, and the five it did not award are the tense rule. The method behind these numbers is written up once, in how our examples are made and checked.
What this example leaves off
No screenshots, no sitemap extracts and no list of every content management system touched. A head of content assumes the systems and reads the audit, the retirement count and the governance adoption.
Publishing volume is left off too. Pages produced is the metric this discipline exists to argue against, and putting it at the top of a content strategist's page undercuts everything below it.
What to change for your own
Change the estate. Marketing sites, help centres, product interfaces, policy libraries and intranets all use this shape with different owners. Keep the shape: three dated roles, five verb-first lines under each, a figure in every line, and a summary that names an estate rather than a temperament. Then put in your own audit sizes, retirement counts, traffic changes and governance adoption.
Keep one line about something you removed. Keep the research sessions. The guide on experience bullets covers the construction, the design gallery holds 37 layouts, and the copywriter example, the UX designer example and the reporter example sit beside this one.
Write yours beside it
Opens the builder with Wilhelmina's example loaded, saved as its own entry in the Nexus design. Replace every line with your own. Free, no account.
Use this exampleCheck a résumé insteadQuestions
- Is Wilhelmina Osei-Ravensdale a real person
- No. She is invented for this page, and so are Duinvaart Health and Kaaigracht Software. The figures show a shape and describe nobody's career.
- What is the strongest content strategy line
- The audit. Fourteen hundred pages audited and six hundred retired, with support contacts down 19%, is a decision with a measured consequence, and very few strategists write the retirement down.
- Should interface copy work be on the same page
- Yes. Three hundred interface strings rewritten with failed sign-ups down 27% is the same discipline at a smaller scale, and it shows the candidate can work inside a product as well as around it.
- What did the checker score it
- 99 out of 100, re-measured on 25 September 2026, with readable volume 2 points short. The arithmetic is 100 × 30% for parseability + 100 × 30% for completeness + 98 × 40% for content. The writing check scored it 95, which is 91 of the 96 points that applied to it.
- Is governance worth a line
- It is the line that separates a strategist from a writer. A content model used by five teams and thirty contributors is a system that survives the person who built it.
- Which design is this rendered in
- Nexus, one of the eight layouts in the ATS family and one of the 24 ATS-safe layouts out of 37. This page used to show the document in Marginal, which is not in the family. The eight were chosen on 2026-09-14 from a measurement: each one exports a PDF whose text layer scores exactly what the pasted text scores, on both test documents, in one column, with the reading order kept and no graphics.
Conxfolio is a free set of four career tools: a résumé builder with 37 rendered layouts, an ATS résumé checker that prints its own arithmetic, a cover letter builder that traces every proof paragraph back to the line it came from, and a portfolio builder with 22 authored designs. There is no account to create, nothing is held back for a paid plan, and no language model is used anywhere in the product, so the readers, the score and the letter are deterministic code you can check.