Is Percival Adebayo-Lindstrom a real copywriter

No. He is invented for this page, and so are Vastberga Studio and Halvbergen Retail Group. The figures show a shape and describe nobody.

Should a copywriter's résumé be clever

It should be clear. A hiring manager is checking whether you can write plainly under a constraint, and a page full of jokes answers a question nobody asked. The portfolio is where the range goes.

Are conversion figures fair for a writer

Where the copy was the change being tested, yes. Sign-up rate from 3.1% to 4.6% on a page you rewrote is a claim a growth team measured, and it is the strongest evidence a copywriter has.

What did the checker score it

97 out of 100, with one improvement remaining worth 8 points. The document has 179 readable words, and the volume rule's top band opens at 250.

Is a tone of voice guide worth a line

If other people use it. Three teams and nine writers using a guide you built is adoption, and adoption is the difference between a document and a standard.

Which design is this rendered in

Deckle, one of the 37 layouts and not one of the 21 marked ATS-safe. For an agency or in-house team reading the page directly it is a fair choice; for a portal, pick an ATS-safe layout.

Example · Writing

A copywriter résumé example, measured by what the words did

One complete copywriter résumé, written out in full. The person is invented. The reading and the score come from the product itself.

ConxfolioPublished 2026-09-13

— a portfolio shows the writing. the page shows the effect.

The copywriter example résumé drawn as a complete page in the Deckle design: name, summary, the roles with their bullet lines, education and a skills row — The example below, drawn by the builder's own renderer in the Deckle design. The picture was taken by pressing this page's own Use this example door and photographing what the editor rendered.

Copywriters are hired on a portfolio and shortlisted on a page, and the page is usually written as though nobody would measure it. This example is written out in full so you can read a measured one, then put through the tools here so you can see what a parser stores. The candidate is invented. Percival Adebayo-Lindstrom does not exist, neither employer exists, and every figure was chosen to demonstrate a shape.

The example, in full

An invented person. Not a real document, and not yours.

Percival Adebayo-Lindstrom
Copywriter
Stockholm, Sweden · [email protected] · +46 8 555 0157

Summary
Copywriter with six years on subscription and retail brands. Works on landing pages, email and the tone of voice guide nobody reads until it exists.

Experience

Senior Copywriter · Vastberga Studio, Stockholm · 2022 to present

Wrote 40 landing pages a year and raised sign-up rate on the main page from 3.1% to 4.6%.
Rewrote a 14-email onboarding series and lifted completion from 41% to 58%.
Built the tone of voice guide now used by 3 teams and 9 writers.
Ran 22 copy tests and shipped the 7 that beat the control.

Copywriter · Halvbergen Retail Group, Uppsala · 2019 to 2022

Produced copy for 120 product pages and 60 campaign emails a year.
Cut support contacts about delivery by 24% by rewriting 9 policy pages.
Wrote 30 customer stories from 30 interviews.

Education
BA English and Communication · Sodermalm University College, Stockholm · 2015 to 2018

Skills
landing page copy, email copy, tone of voice, copy testing, product copy, interviewing, editing, briefing designers, search-aware writing, content audits

Languages
Swedish · native · English · C2

What the words did

Sign-up rate on the main landing page from 3.1% to 4.6%. Onboarding completion from 41% to 58% after a fourteen-email series was rewritten. Support contacts about delivery down 24% after nine policy pages were rewritten. Each of those is a piece of writing with a consequence attached.

The test line is the honest one: twenty-two copy tests run, seven of which beat the control. A writer who claims every test won is claiming something no growth team has ever seen, and the ratio is what makes the other numbers believable.

Volume and adoption

Forty landing pages a year, 120 product pages, sixty campaign emails. Volume matters for a copywriter because most of the job is production, and a hiring manager needs to know whether you can keep up with a content calendar as well as write a good headline.

The tone of voice guide used by three teams and nine writers is the seniority line. It says the candidate has turned their own judgement into something other people can follow, which is the step from copywriter to lead.

What the reading found

The door below hands the document to the résumé builder as plain text, through the same import an uploaded file goes through, and the review shows each field beside the line it came from. Here the completeness pass found four readable sections, 103 words of experience evidence and ten distinct skills, with the portfolio address kept in the contact row.

The Conxfolio import review after the door opened, showing Percival Adebayo-Lindstrom's example read into fields beside the rendered page, with the line saying it is an example — The real import review, opened by this page's own door. It names Percival Adebayo-Lindstrom as invented before anything is saved, and it shows every field beside the line it came from.

No language model is involved, here or anywhere in this product. Every string a reader emits is checked in code to be a span of the document it read, so nothing on the page is rewritten for you.

What the checker scored it

The same import review on a 390 pixel phone screen, with the example notice above the accept button — The same door on a phone. Nothing is withheld on the small screen: the notice, the reading and the accept button are all there.

Ninety-seven out of 100, with one improvement remaining worth 8 points. The arithmetic is 100 × 30% + 100 × 30% + 92 × 40% = 97, explained in the article on the score. Seven action-led lines, six of them measurable, seven lines of depth, and 179 readable words against a band opening at 250.

Six measurable lines out of seven is the highest ratio a writing job usually manages, and it comes from working next to a growth team that measured things. If your own work was never tested, count the volume instead and say so plainly. The ATS checker shows which lines it counted either way.

What this example leaves off

No sample copy, no campaign taglines and no client logos. A page of headlines is a portfolio page, it competes with the results for attention, and the portfolio address in the contact row already solves the problem.

Word counts written are left off as well. Output measured in words says nothing about whether any of it worked, and a writer who leads with volume is usually a writer whose work was never measured.

What to change for your own

Change the medium. Brand campaigns, technical writing, direct mail, scripts and social copy all use this shape with different measures. Then put in your own rates, volumes, tests and adoption.

Keep the portfolio address plain. Keep the test ratio honest. The guide on linking a portfolio covers the placement, the design gallery holds 37 layouts, and the content strategist example, the reporter example and the paralegal example sit beside this one.

Write yours beside it

Opens the builder with Percival's example loaded, saved as its own entry in the Deckle design. Replace every line with your own. Free, no account.

Use this example Check a résumé instead

Questions

Is Percival Adebayo-Lindstrom a real copywriter: No. He is invented for this page, and so are Vastberga Studio and Halvbergen Retail Group. The figures show a shape and describe nobody.
Should a copywriter's résumé be clever: It should be clear. A hiring manager is checking whether you can write plainly under a constraint, and a page full of jokes answers a question nobody asked. The portfolio is where the range goes.
Are conversion figures fair for a writer: Where the copy was the change being tested, yes. Sign-up rate from 3.1% to 4.6% on a page you rewrote is a claim a growth team measured, and it is the strongest evidence a copywriter has.
What did the checker score it: 97 out of 100, with one improvement remaining worth 8 points. The document has 179 readable words, and the volume rule's top band opens at 250.
Is a tone of voice guide worth a line: If other people use it. Three teams and nine writers using a guide you built is adoption, and adoption is the difference between a document and a standard.
Which design is this rendered in: Deckle, one of the 37 layouts and not one of the 21 marked ATS-safe. For an agency or in-house team reading the page directly it is a fair choice; for a portal, pick an ATS-safe layout.

Conxfolio is a free set of four career tools: a résumé builder with 37 rendered layouts, an ATS résumé checker that prints its own arithmetic, a cover letter builder that traces every proof paragraph back to the line it came from, and a portfolio builder with 20 authored designs. There is no account to create, nothing is held back for a paid plan, and no language model is used anywhere in the product, so the readers, the score and the letter are deterministic code you can check.