Is Percival Adebayo-Lindstrom a real copywriter

No. He is invented for this page, and so are Vastberga Studio and Halvbergen Retail Group. The figures show a shape and describe nobody.

Should a copywriter's résumé be clever

It should be clear. A hiring manager is checking whether you can write plainly under a constraint, and a page full of jokes answers a question nobody asked. The portfolio is where the range goes.

Are conversion figures fair for a writer

Where the copy was the change being tested, yes. Sign-up rate from 3.1% to 4.6% on a page you rewrote is a claim a growth team measured, and it is the strongest evidence a copywriter has.

What did the checker score it

99 out of 100, re-measured on 25 September 2026, with readable volume 2 points short and achievement quality 1 point short. The arithmetic is 100 × 30% for parseability + 100 × 30% for completeness + 97 × 40% for content. The writing check scored it 95, which is 91 of the 96 points that applied to it.

Is a tone of voice guide worth a line

If other people use it. Three teams and nine writers using a guide you built is adoption, and adoption is the difference between a document and a standard.

Which design is this rendered in

Nexus, one of the eight layouts in the ATS family and one of the 24 ATS-safe layouts out of 37. This page used to show the document in Deckle and argue that an agency reading the page directly made a non-ATS layout a fair choice. The eight were chosen on 2026-09-14 from a measurement: each one exports a PDF whose text layer scores exactly what the pasted text scores, on both test documents, in one column, with the reading order kept and no graphics.

Example · Writing

A free copywriter résumé example, measured by what the words did

One complete copywriter résumé, written out in full in three dated roles. The person is invented. The reading and the score come from the product itself.

ConxfolioPublished 2026-09-13 · updated 2026-09-25

— a portfolio shows the writing. the page shows the effect.

The copywriter example résumé drawn as a complete page in the Nexus design: name, summary, three dated roles with five achievement lines each, education, skills and languages — The example below, drawn by the builder's own renderer in the Nexus design, one of the eight layouts in the ATS family. The picture was taken by pressing this page's own Use this example door and photographing what the editor rendered.

Copywriters are hired on a portfolio and shortlisted on a page, and the page is usually written as though nobody would measure it. This example is written out in full so you can read a measured one, then put through the tools here so you can see what a parser stores. The candidate is invented.

The example, in full

An invented person. Not a real document, and not yours.

Percival Adebayo-Lindstrom
Copywriter
Stockholm, Sweden · [email protected] · +46 8 555 0157

Summary
Copywriter with six years on subscription and retail brands, working across landing pages, lifecycle email and product copy, and owning the tone of voice guide that three teams and nine writers apply.

Experience

Senior Copywriter · Vastberga Studio, Stockholm · 2022 to present

Wrote 40 landing pages a year and raised the sign-up rate on the main page from 3.1% to 4.6% across 2 trading quarters.
Rewrote a 14-email onboarding series and lifted completion from 41% to 58%, which added 3 200 activated customers in the first quarter.
Built the tone of voice guide that 3 teams and 9 writers now apply, and cut the time from brief to first draft by 35%.
Ran 22 copy tests in a year, shipped the 7 that beat the control, and lifted the win rate from 18% to 32%.
Delivered copy for 12 product launches across 4 markets and 3 languages, and every one of those launches met its announced release date.

Copywriter · Halvbergen Retail Group, Uppsala · 2019 to 2022

Produced copy for 120 product pages and 60 campaign emails a year, and held the retail brand to one voice across 5 markets.
Cut support contacts about delivery by 24% by rewriting 9 policy pages in plain Swedish and testing them with 30 customers first.
Interviewed 30 customers and wrote 30 case studies that the sales team still sends, which shortened the average deal cycle by 11 days.
Edited 400 pages of catalogue copy a year from 6 freelance writers and returned 9 in every 10 within a single working day.
Launched 18 seasonal campaigns across email, paid social and print, and lifted average order value by 14% over 3 consecutive trading years.

Junior Copywriter · Halvbergen Retail Group, Uppsala · 2018 to 2019

Drafted 900 product descriptions in a single year to the retailer's own style rules and passed 96% of them at first review.
Produced 200 subject lines across 60 campaigns and raised the average open rate on the retail list from 19% to 27%.
Checked 1 200 pages of print catalogue a year and cut reprint corrections from 40 a season to 6 within 12 months.
Built the shared copy deck that 12 marketers still open, and reduced duplicate requests to the studio by 30% within 2 quarters.
Supported 4 brand pitches a year with headlines and long copy, and the agency won 2 of those accounts outright in 2019.

Education
BA English and Communication · Sodermalm University College, Stockholm · 2015 to 2018

Skills
landing page copy, email copy, tone of voice, copy testing, product copy, interviewing, editing, briefing designers, search-aware writing, content audits

Languages
Swedish · native · English · C2

What the words did

Sign-up rate on the main landing page from 3.1% to 4.6%. Onboarding completion from 41% to 58% after a fourteen-email series was rewritten. Support contacts about delivery down 24% after nine policy pages were rewritten. Each of those is a piece of writing with a consequence attached.

The test line is the honest one: twenty-two copy tests run, seven of which beat the control. A writer who claims every test won is claiming something no growth team has ever seen, and the ratio is what makes the other numbers believable.

Volume and adoption

Forty landing pages a year, 120 product pages, sixty campaign emails, and 900 product descriptions in a single junior year with 96% passing at first review. Volume matters for a copywriter because most of the job is production, and a hiring manager needs to know whether you can keep up with a content calendar as well as write a good headline.

The tone of voice guide used by three teams and nine writers is the seniority line. It says the candidate has turned their own judgement into something other people can follow, which is the step from copywriter to lead.

Skills for a copywriter résumé, grouped

Percival's skills fall into writing, method and collaboration. Writing: landing page copy, email copy, product copy, tone of voice, search-aware writing. Method: copy testing, content audits, editing. Collaboration: interviewing, briefing designers. A creative director reads the method group as proof the words were tested, not only written.

Agency and in-house copywriters name their work differently, so group your skills in the language of the job. Set this up under Skills in the free résumé builder; one list works too.

From junior to senior copywriter

A junior copywriter's résumé proves volume and polish: product pages written, emails sent, edits taken well. The Halvbergen roles start there. A copywriter adds results: conversion changes and tests won.

A senior copywriter adds voice and other people: a tone of voice adopted across a brand, writers edited, a content audit that removed pages. Link the portfolio in the header. The writer portfolio guide covers what to show.

How it reads and scores

The import review reads 3 roles, 1 degree, 2 languages and 10 skills before anything reaches the editor. The ATS checker scored it 99 out of 100, re-measured on 25 September 2026, with readable volume 2 points short and achievement quality 1 point short: 100 × 30% for parseability, 100 × 30% for completeness and 97 × 40% for content. The writing check scored it 95, which is 91 of the 96 points that applied here, and the five it did not award are the tense rule. The same check runs on every example; the method is described here.

The Conxfolio import review after the door opened, showing Percival Adebayo-Lindstrom's example read into fields beside the rendered page, with the line saying it is an example — Percival Adebayo-Lindstrom's copywriter résumé read into fields, each field beside the line it came from.

The same import review on a 390 pixel phone screen, with the example notice above the accept button — Percival Adebayo-Lindstrom's copywriter résumé in the same review on a 390 px phone.

What this example leaves off

No sample copy, no campaign taglines and no client logos. A page of headlines is a portfolio page, it competes with the results for attention, and the portfolio address in the contact row already solves the problem.

Word counts written are left off as well. Output measured in words says nothing about whether any of it worked, and a writer who leads with volume is usually a writer whose work was never measured.

What to change for your own

Change the medium. Brand campaigns, technical writing, direct mail, scripts and social copy all use this shape with different measures. Keep the shape: three dated roles, five verb-first lines under each, a figure in every line. Then put in your own rates, volumes, tests and adoption.

Keep the portfolio address plain. Keep the test ratio honest. The guide on linking a portfolio covers the placement, the design gallery holds 37 layouts, and the content strategist example, the reporter example and the paralegal example sit beside this one.

Write yours beside it

Opens the builder with Percival's example loaded, saved as its own entry in the Nexus design. Replace every line with your own. Free, no account.

Use this example Check a résumé instead

Questions

Is Percival Adebayo-Lindstrom a real copywriter: No. He is invented for this page, and so are Vastberga Studio and Halvbergen Retail Group. The figures show a shape and describe nobody.
Should a copywriter's résumé be clever: It should be clear. A hiring manager is checking whether you can write plainly under a constraint, and a page full of jokes answers a question nobody asked. The portfolio is where the range goes.
Are conversion figures fair for a writer: Where the copy was the change being tested, yes. Sign-up rate from 3.1% to 4.6% on a page you rewrote is a claim a growth team measured, and it is the strongest evidence a copywriter has.
What did the checker score it: 99 out of 100, re-measured on 25 September 2026, with readable volume 2 points short and achievement quality 1 point short. The arithmetic is 100 × 30% for parseability + 100 × 30% for completeness + 97 × 40% for content. The writing check scored it 95, which is 91 of the 96 points that applied to it.
Is a tone of voice guide worth a line: If other people use it. Three teams and nine writers using a guide you built is adoption, and adoption is the difference between a document and a standard.
Which design is this rendered in: Nexus, one of the eight layouts in the ATS family and one of the 24 ATS-safe layouts out of 37. This page used to show the document in Deckle and argue that an agency reading the page directly made a non-ATS layout a fair choice. The eight were chosen on 2026-09-14 from a measurement: each one exports a PDF whose text layer scores exactly what the pasted text scores, on both test documents, in one column, with the reading order kept and no graphics.

Conxfolio is a free set of four career tools: a résumé builder with 37 rendered layouts, an ATS résumé checker that prints its own arithmetic, a cover letter builder that traces every proof paragraph back to the line it came from, and a portfolio builder with 22 authored designs. There is no account to create, nothing is held back for a paid plan, and no language model is used anywhere in the product, so the readers, the score and the letter are deterministic code you can check.