Is Priya Ravensworth a real person

No. She is invented for this page, and so are Fernquill Coffee Co and Ashcombe Outdoor. Every figure was written to show a shape and describes nobody's career.

Are growth numbers safe to publish

Ranges and rates usually are; absolute revenue often is not, and a former employer may treat it as confidential. The example uses subscriber counts, acquisition cost and rate changes, which make the same point without handing over a profit and loss account.

What did the checker score it

97 out of 100, re-measured on 25 September 2026, with readable volume 4 points short and achievement quality 3 points short. The arithmetic is 100 × 30% for parseability + 100 × 30% for completeness + 93 × 40% for content, on fifteen action-led lines and 400 readable words. The writing check scored it 95, which is 91 of the 96 points that applied.

Should the marketing executive role stay

Yes, and at the same five lines as the rest. It shows where the channel work started, and the weekly performance report it built is the kind of early contribution that still exists years later.

Is a portfolio of campaigns useful

For brand and content roles, yes. Link it as a plain address in the contact row so it survives extraction, and keep the résumé lines about outcomes rather than screenshots.

Which design is this rendered in

Ledger, one of the 24 ATS-safe layouts out of 37, and one of the eight chosen on 2026-09-14 from a measurement of every layout's own export. It dates the roles in a column without a table, which suits a page read for its figures.

Example · Marketing

A free marketing manager résumé example, and the numbers behind it

One complete marketing manager résumé, written out in full. The person is invented. The reading and the score come from the product itself.

ConxfolioPublished 2026-09-13 · updated 2026-09-25

— growth without a cost figure is a press release.

The marketing manager example résumé drawn as a complete page in the Ledger design: name, summary, three dated roles with five bullet lines each, education and a skills row — The example below, drawn by the builder's own renderer in the Ledger design. The picture was taken by pressing this page's own Use this example door and photographing what the editor rendered.

Marketing is the easiest profession to write vaguely about and one of the easiest to measure. This example is written out in full so you can read the lines, then put through the tools here so you can see what a parser stores and what a scorer counts. The candidate is invented.

The example, in full

An invented person. Not a real document, and not yours.

Priya Ravensworth
Marketing Manager
Melbourne, Australia · [email protected] · +61 3 5550 0192

Summary
Marketing manager with nine years on subscription and retail brands, working on acquisition cost, retention and the reporting that tells the two apart. Owns a channel budget of 1.4 million dollars and a team of four.

Experience

Marketing Manager · Fernquill Coffee Co, Melbourne · 2021 to present

Reduced acquisition cost by 27% across paid search and paid social while holding new-member volume flat.
Grew the subscription base from 11 000 to 19 000 members over 2 years of lifecycle and retention work.
Managed a channel budget of 1.4 million dollars a year and reported every line of it to the board monthly.
Led a team of 4 marketers and 2 agencies, and wrote the brief that each campaign of the year answers to.
Rebuilt the welcome flow of 6 emails and lifted the second-order rate by 31% within 4 months of launch.

Digital Marketing Lead · Ashcombe Outdoor, Geelong · 2018 to 2021

Launched 24 campaigns a year across 4 channels and reported the cost and the return of each one separately.
Cut agency retainer spend by 22% by bringing paid search in house over a single quarter with no drop in volume.
Increased email revenue by 44% after segmenting a list of 90 000 members on their own purchase history.
Rebuilt the attribution report so the team could see which of its 4 channels actually paid for itself.
Ran 18 landing page tests in a single year, of which 7 produced a change the business decided to keep.

Marketing Executive · Ashcombe Outdoor, Geelong · 2016 to 2018

Produced 120 social posts a month for 2 brands and wrote the copy for 40 of them in every quarter of the year.
Coordinated 9 retail events a year and tracked every one of the leads each event returned into the company CRM.
Built the weekly performance report that the marketing team still opens on a Monday morning, 8 years after the first edition.
Managed a product launch across 3 markets and 2 languages without missing a single shipping date.
Handled 200 customer emails a month through a product recall and kept the average reply time under 4 hours throughout.

Education
BCom Marketing · Yarra Point University, Melbourne · 2012 to 2015

Skills
lifecycle marketing, paid search, paid social, retention analysis, campaign planning, Google Analytics, Klaviyo, Meta Ads, Google Ads, SQL

Languages
English · native · Hindi · native

Every growth line carries its cost

Subscriptions from 11 000 to 19 000 members over two years, with acquisition cost down 27% across paid search and paid social while new-member volume held flat. The second half of that sentence is what makes the first half mean anything, and it is the half most candidates drop. Growth bought at any price is a budget, and a marketing manager is hired to know the difference.

The same discipline runs through the rest: a welcome flow of six emails that lifted the second-order rate by 31% within four months, email revenue up 44% after a list of 90 000 members was segmented on purchase history, eighteen landing page tests in one year of which seven produced a change the business kept. Fifteen lines, each opening with a verb and each carrying a figure, and none of them a vanity count of impressions.

Budget and headcount are not bragging

A team of four marketers, two agencies and a channel budget of 1.4 million dollars a year is scope, and scope is the first filter a hiring manager applies. Leaving it out does not read as modesty; it reads as a candidate who has not run either. The agency line does similar work from the other direction, since cutting retainer spend by 22% over a single quarter by bringing paid search in house, with no drop in volume, is a management result rather than a marketing one.

Where a figure is confidential, change the unit. Percentages, multiples and rates carry the shape of a result without publishing a former employer's revenue, and the guide on quantifying achievements goes through the substitutions.

Skills for a marketing manager résumé, grouped

Priya's skills fall into channels, analysis and tools. Channels: lifecycle marketing, paid search, paid social. Planning and analysis: campaign planning, retention analysis, SQL. Tools: Google Analytics, Klaviyo, Meta Ads, Google Ads. A head of marketing reads the channel group first, because it says which budget you can be trusted with.

Brand-side marketers often need a different split: brand, content, partnerships and research. Name the groups after your own work; the résumé builder lets you rename them, move a skill with its arrow, or print everything as one list if that suits the design better.

From marketing executive to marketing manager

An executive résumé proves execution: campaigns launched, emails sent on schedule, a channel grown under someone else's plan. The Ashcombe executive role reads like that. The digital lead role adds ownership of a channel and its numbers. The manager role at Fernquill adds budget, headcount and the trade-off behind each result.

The step to head of marketing changes the verbs again: set, allocate, hire, report to the board. Keep the cost beside every growth figure at every level, because a result without its spend reads as luck. The summary examples show how to state your level in two lines.

How it reads and scores

The import review reads 3 roles, 1 degree, 2 languages and 10 skills before anything reaches the editor. The ATS checker scored it 97 out of 100, re-measured on 25 September 2026, with readable volume 4 points short and achievement quality 3 points short. The writing check scored it 95, which is 91 of the 96 points that applied, and the five it withheld are one rule: bullet tense. The same check runs on every example; the method is described here.

The Conxfolio import review after the door opened, showing Priya Ravensworth's example read into fields beside the rendered page, with the line saying it is an example — Priya Ravensworth's marketing manager résumé read into fields, each field beside the line it came from.

The same import review on a 390 pixel phone screen, with the example notice above the accept button — Priya Ravensworth's marketing manager résumé in the same review on a 390 px phone.

What this example leaves off

No channel logos, no agency names, no campaign titles and no list of certifications from platform vendors. Campaign names mean nothing outside the company that ran them, and a page of them reads as a portfolio index rather than a record of results.

Impressions, reach and follower counts are left off too. They move with budget rather than with judgement, and a hiring manager who has run a budget knows it. Where a vanity number is the only one you have, say what it cost and what happened next, which turns it back into evidence.

What to change for your own

Start with the channel mix. Business-to-business demand generation, retail brand and product marketing all share this structure and use different vocabulary, and a posting will tell you which words it wants. Then attach a cost, a rate or a duration to every growth claim you make.

Keep the team size and the budget. Keep the skills row to ten tools you would be happy to be tested on. The design gallery holds 37 layouts, and the sales representative example, the customer service example and the project manager example show the same shape in the neighbouring jobs.

Write yours beside it

Opens the builder with Priya's example loaded, saved as its own entry in the Ledger design. Replace every line with your own. Free, no account.

Use this example Check a résumé instead

Questions

Is Priya Ravensworth a real person: No. She is invented for this page, and so are Fernquill Coffee Co and Ashcombe Outdoor. Every figure was written to show a shape and describes nobody's career.
Are growth numbers safe to publish: Ranges and rates usually are; absolute revenue often is not, and a former employer may treat it as confidential. The example uses subscriber counts, acquisition cost and rate changes, which make the same point without handing over a profit and loss account.
What did the checker score it: 97 out of 100, re-measured on 25 September 2026, with readable volume 4 points short and achievement quality 3 points short. The arithmetic is 100 × 30% for parseability + 100 × 30% for completeness + 93 × 40% for content, on fifteen action-led lines and 400 readable words. The writing check scored it 95, which is 91 of the 96 points that applied.
Should the marketing executive role stay: Yes, and at the same five lines as the rest. It shows where the channel work started, and the weekly performance report it built is the kind of early contribution that still exists years later.
Is a portfolio of campaigns useful: For brand and content roles, yes. Link it as a plain address in the contact row so it survives extraction, and keep the résumé lines about outcomes rather than screenshots.
Which design is this rendered in: Ledger, one of the 24 ATS-safe layouts out of 37, and one of the eight chosen on 2026-09-14 from a measurement of every layout's own export. It dates the roles in a column without a table, which suits a page read for its figures.

Conxfolio is a free set of four career tools: a résumé builder with 37 rendered layouts, an ATS résumé checker that prints its own arithmetic, a cover letter builder that traces every proof paragraph back to the line it came from, and a portfolio builder with 22 authored designs. There is no account to create, nothing is held back for a paid plan, and no language model is used anywhere in the product, so the readers, the score and the letter are deterministic code you can check.